Rockdale: Shop 1 551-553 Princes Hwy, NSW 2216
Five Dock: 108 Queens Rd, Five Dock NSW 2046
Free standard shipping on orders over $100. Excluding NT & WA and Bulky Items.
Description
WHAT IT IS: Dia color is an alkaline demi-permanent gloss colour with no ammonia*. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 91% natural origin ingredients**, and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. The end of dull hair is here. WHAT IT DOES: ? Provides up to 70% grey coverage ? Enhances hair with 3x more shine*** ? Lifts up to 1 level with alkaline technology, with no ammonia* ? Adds reflect and dimension for all hair types and textures ? Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones.Â
DEVELOPER PRO TIPS: You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: ? 6-vol. Dia Activateur Developer for soft tone on tone colour deposit ? 9-vol. Dia Activateur Developer for standard tone on tone colour and maintenance ? 15-vol. Dia Activateur Developer for strong colour deposit and optimal grey blending. For up to 1 level of lift. SERVICE OPPORTUNITIES: ? First reflect and shine for clients new to colour ? Refresh hair colour for clients looking for low maintenance colour ? Grey coverage up to 70% ? Add shine to naturally dull hair *No ammonia, for a pleasant smell **Individual shades vary - Maximum ingredient naturality is 92%, minimum is 84% ***Instrumental test vs. previous formula
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