12 REASONS HAIR CARE

Formulated to be sulfate and paraben-free, 12 Reasons offers a comprehensive range of color-safe, vegan, and cruelty-free hair care products. With options for every step of your routine, you can rely on 12 Reasons to cleanse, detangle, protect your color, and nourish damaged or dry hair.

Deeply moisturize and smooth without weighing your hair down, 12 Reasons helps improve manageability, shine, and frizz control. Whether you have curls, waves, or straight hair, the brand's Styling Cream and Curl Cream can help you achieve your desired look.

Masks, Treatments, and Serums for Dry and Damaged Hair

Leveraging the unique benefits of Argan oil, Marula oil, and keratin, 12 Reasons can restore moisture, shine, and eliminate frizz.

• Argan oil helps restore and strengthen hair.

• Marula oil provides stunning hydration and controls frizz.

• Keratin Serum and Masks protect and fortify damaged hair with their rich amino acid content.

Shampoo and Conditioner for a Complete Hair Care System

While treatments and masks are essential, a complete hair care system starts with shampoo and conditioner. 12 Reasons offers a full range of products to address all your hair concerns.