{"product_id":"loreal-dia-light-yellow-60ml","title":"L'Oreal  Dia Light Yellow 60ml","description":"\u003cp data-end=\"447\" data-start=\"29\"\u003eDiscover next-level shine and care with \u003cstrong data-end=\"140\" data-start=\"69\"\u003eL’Oréal Professionnel Dia Light Acidic Gloss Colour\u003c\/strong\u003e, a breakthrough demi-permanent colour system designed to gloss, tone, and refresh while deeply respecting the hair fibre. Powered by Hyaluronic Acid technology, this professional formula delivers instant hydration during colour service, helping to combat dryness — one of the earliest signs of hair damage.\u003c\/p\u003e\u003cp data-end=\"750\" data-start=\"449\"\u003eWith its acidic pH technology, Dia Light gently enhances colour without lift, making it ideal for refreshing faded lengths, neutralising undertones after lightening, or adding a luminous gloss over existing colour. The result is silky, reflective hair with improved softness, shine, and manageability.\u003c\/p\u003e\u003chr data-start=\"752\" data-end=\"755\"\u003e\u003ch2 data-end=\"774\" data-section-id=\"1fwwule\" data-start=\"757\"\u003e\u003cstrong data-end=\"772\" data-start=\"760\"\u003eFeatures\u003c\/strong\u003e\u003c\/h2\u003e\u003cp data-end=\"1364\" data-start=\"775\"\u003e• Acidic \u003cstrong data-end=\"822\" data-start=\"784\"\u003edemi-permanent gloss colour system\u003c\/strong\u003e\u003cbr data-start=\"822\" data-end=\"825\"\u003e• Enriched with \u003cstrong data-end=\"882\" data-start=\"841\"\u003eHyaluronic Acid for instant hydration\u003c\/strong\u003e\u003cbr data-start=\"882\" data-end=\"885\"\u003e• Helps reduce dryness and visible signs of damage\u003cbr data-start=\"935\" data-end=\"938\"\u003e• Up to \u003cstrong data-end=\"984\" data-start=\"946\"\u003e2x hydration boost for softer hair\u003c\/strong\u003e\u003cbr data-start=\"984\" data-end=\"987\"\u003e• Up to \u003cstrong data-end=\"1023\" data-start=\"995\"\u003e82% more shine and gloss\u003c\/strong\u003e\u003cbr data-start=\"1023\" data-end=\"1026\"\u003e• Strengthens hair after lightening (up to \u003cstrong data-end=\"1089\" data-start=\"1069\"\u003e3x less breakage\u003c\/strong\u003e)\u003cbr data-start=\"1090\" data-end=\"1093\"\u003e• No lift formula for gentle toning and refreshing\u003cbr data-start=\"1143\" data-end=\"1146\"\u003e• Vegan formula with \u003cstrong data-end=\"1206\" data-start=\"1167\"\u003eup to 96% biodegradable composition\u003c\/strong\u003e\u003cbr data-start=\"1206\" data-end=\"1209\"\u003e• Zero ammonia for a gentle colour experience\u003cbr data-start=\"1254\" data-end=\"1257\"\u003e• Wide palette of \u003cstrong data-end=\"1307\" data-start=\"1275\"\u003e80+ shades for customisation\u003c\/strong\u003e\u003cbr data-start=\"1307\" data-end=\"1310\"\u003e• Professional use only with DIActivateur developers\u003c\/p\u003e","brand":"L'OREAL PROFESSIONNEL","offers":[{"title":"Default Title","offer_id":45141719679158,"sku":"13985","price":24.49,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4217\/8742\/files\/LOreal_20_20Dia_20Light_20Yellow_2060ml.jpg?v=1779695517","url":"https:\/\/bsalonsupplies.com.au\/products\/loreal-dia-light-yellow-60ml","provider":"Budget Salon Supplies Retail","version":"1.0","type":"link"}